Friday, July 21, 2017

Running a Profitable Convenience Store in Florida


A convenience store may be defined as a small retail level business outlet that stocks items of every day usage such as snack foods, reading material (popular magazines and periodicals) bakery and confectionery items along with groceries, different medicines (only of the type whose sale does not require the presence of a duly qualified and registered pharmacist) soft drinks and toiletries to quote but a few times. Apart from that there are many profitable convenience stores in the State of Florida that have a license to sell different verities of alcohol such as beer and wine. Moreover, convenience stores also allow both wire transfer and money order services to their customers as well.

Buying and running your very own corner convenience store successfully may not be all that risky a proposition if you know how to do it properly and follow the following guidelines.
Profitable Convenience Store in Florida


Ø  Eye view is buy view

This age old marketing adage still holds true to this day. If the more expensive and or high running items in your store are located at the top shelf or at the bottom one, chances are that they won’t sell fast because people would not be interested in either stooping or alternately, craning their necks to get hold of the product.  If it is right in front of them they will be more tempted to buy it. This is why it is important to make sure that most items of every day usage such as soaps, toothpastes and brushes, shampoos etc. are always right in front of the buyer so as to help him make his purchase decision a whole lot easier.

Ø  Keep the place squeaky clean and clutter free

There is no such thing as an over emphasis on cleanliness. Yes, it is not that easy to keep a place clean, what with people trooping in daily with mud and grit on their shoes, taking things from shelves and putting them back in a haphazard manner. However, not paying due attention to cleaning your store would mean that customers will simply not feel comfortable shopping there and would prefer comparatively cleaner and dust free stores.

Ø  Optimize your display
Display optimization is both a science as well as an art.  An overloaded checkout counter full of anything and everything from bubble gum to music CDs will simply be a bit of a distraction  and the prospective customer would simply shut all the products out and concentrate only on what he has actually come to buy.

Here it is imperative to refrain from overloading the display areas with a surfeit of products, but rather it would be more prudent to organize them into categories so that the customer can easily find what he is looking for.

It is advisable to study purchase patterns and see which areas are most frequently approached by the customers and adjust your POS (point of sale) material accordingly so as to maximize sales.

Following the above tips would go a long way in ensuring that your buying a convenience store in Florida would be profitable and a strong success indeed.


No comments:

Post a Comment